Tory Burch

 
 

Tory Burch is an American lifestyle brand with a classic, yet bohemian, aesthetic. The collection is known for color, print and eclectic details. I designed a variety of interactive editorials, emails and newsletters for the e-commerce site. In the Spring Accessories Guide, I was able to marry minimalistic photography from an accessories lookbook with rich campaign imagery to tell a cohesive story. I also collaborated with the Creative Director on design iterations for new templates and a new style destination within the site. Using the visual language set in place from the recently redesigned blog, I designed the look and layout of a style hub which brought trend stories and blog features together with product offerings from the e-commerce site.