Iconomists was a Refinery29 feature that highlighted a new era of style stars. I conceptualized and designed the program branding and web layout. I was inspired by the gorgeous photography shot for this feature that used mirrored props with metallic accents. The goal was to let the images really stand out and not get overpowered by the page design. My solution was to mimic the reflective surface of a mirror by slicing sections of the images and slightly skewing them. The gold hairline design was added on top to thread the images together. It's geometric shape mimics the cube props being used in the photography. Within the branding, the large scale of the word 'icon' helped to anchor the page design and underscored the concept of these individuals as icons in the making.


Creative Direction - Piera Gelardi

Photography - Kava Gorna

Photo Editor - Sara McDowell